Today I am joined by Helen Drye who turned her hobby of jewellery making into a highly profitable Etsy Shop. Helen shares her inspirational story and how this success has led her to grow her business to teaching both in person and online. If you have an existing Etsy store or you are planning to create one, Helen has an amazing resource for you that shares EXACTLY how to generate a highly profitable Etsy Store.
Podcast Timeline:
00:00] Introduction
- Introduction to the "Money, Mindset, and Miracles" podcast hosted by Rachel Smith.
- Introduction to the guest, Helen Dryer, a professional jewelry designer and tutor.
[02:00] Helen's Background and Journey
- Helen shares her background and how she started as a jewelry maker as a hobby.
- Transitioning from a hobby to a highly profitable business.
- Helen's experience in creating jewelry, specifically silver clay jewelry.
- Transitioning to a business model that suited her lifestyle and family commitments.
[07:30] Transitioning to Online Teaching
- Helen's journey into online teaching and training.
- The opportunity to collaborate with Amazon and start teaching jewelry making.
- The benefits and challenges of transitioning to online teaching.
- Using Amazon Local to build her mailing list and gain teaching experience.
[11:45] Running an Etsy Shop
- Helen's decision to start an Etsy shop in 2011.
- The advantages of selling jewelry on Etsy.
- The impact of COVID-19 on her Etsy sales and business.
- The importance of using Etsy as a platform for independent artists and small businesses.
[15:30] Common Mistakes on Etsy
- Rachel discusses common mistakes people make on Etsy.
- The need to actively promote your Etsy shop through social media and other channels.
- Regularly updating and adding new products to your shop to show activity to the Etsy algorithm.
- The importance of standing out from the competition on Etsy and having high-quality product photos and videos.
[20:45] The Importance of Personal Branding
- The significance of adding a personal touch to your Etsy shop and connecting with customers.
- Sharing your story and background as an independent artist.
- The challenges of self-promotion and building confidence in presenting your brand.
[23:45] Resources for Etsy Sellers
- Helen shares a free download resource for boosting Etsy sales.
- Signing up for Helen's mailing list to stay in touch.
- Visiting Helen's website, silverstonejewellery.co.uk, for courses and jewelry.
[25:30] Closing Remarks
- Rachel thanks Helen for sharing her insights on Etsy and online businesses.
- Promoting Rachel's new business resource for scaling and attracting clients.
- Acknowledgment of the benefits of Etsy and the opportunities it offers.
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If you have any questions about scaling your business to consistent months of high income, drop me a message here: http://help@rachelsmith-thebusinessgrower.com
Love Rachel x