The Money, Mindset & Miracles Podcast

Episode 21. Why You Need A High End Offer In Your Business

October 05, 2022 Rachel Smith
The Money, Mindset & Miracles Podcast
Episode 21. Why You Need A High End Offer In Your Business
Show Notes Transcript

What if you introduced ONE THING into your business and it instantly helped you to scale your results by an additional  £9,000 every month?  And then what if after 3-6 months of doing this you used this ONE THING to scale your launches to £100,000?

What would business feel like then?

And what would your life look and feel like?

In today's episode I share the ONE THING you can introduce into your business that actually gave you the ability to do this.

And I also share 4 ways you can use this ONE THING to scale your business and make your life so much easier?

Listen to the whole episode now for why I believe you need a high end signature offer in your business.

And if you want to know more details of the very special private coaching opportunity I have available right now to support you to do this in the next 30 days, please email me here at support@rachelsmith-thebusinessgrower.com or DM me via my social media links.

If you haven't already subscribed to the podcast, please subscribe now so you receive every new episode when released.

Where to find out more about your host, Rachel Smith aka The Business Grower:
https://www.facebook.com/RachelSmithTheBusinessGrower/
https://www.instagram.com/rachelsmith_bg/

Download my Wealth & Abundance Hypnosis Recording - https://rachelsmith-thebusinessgrower.com/your-hypnosis-recording/

I would love to hear from you after listening to this episode - drop me a comment below and let me know what your biggest takeaway is from the podcast.

Until next time, keep growing your brilliant business, Rachel x

welcome to the money mindset and miracles podcast, helping you to grow a predictable and scalable months of income from your business as gracefully as possible. I'm Rachel Smith business, coach mindset, expert speaker, and the founder of the 5k club Really warm, welcome to today's episode. And now I'm going to be talking about something today that might feel a little triggering. Might even feel a little bit. Controversial, but here we are, I'm here to make sure that you are growing your business in the most effective, um, brilliant ways. So I'm going to share this anyway. So I'm talking today about why you want a high end author in your business When I say, high-end, I'm talking about something that is your signature. Author. And in today's episode, I'm going to talk about specifically how making this decision will help you to. Scale your business quickly. This stretched you works, whether you are a service-based business, such as, coach designer, mental specialist. And if you're offering services such as reflexology massage. Personal training yoga. And even worse if you have a product based business. So let's get into today's episode. And I am going to give you full ways that creating a high end signature offer will help you to scale your business. But let's just kind of pull this back a little bit and get into what do I mean by a signature author? A signature offer for me is that. One offer that is your man offer. It is the offer that you are known for. And it's the offer that helps people to say, ah, you're that person that delivers X and it allows your audience to quickly see who you are, who you work with and the results that you help your clients to achieve. And your signature offer is the foundation block in your business. So it could be the thing that is actually missing from your business. It is the offer that all of your content marketing, lead magnets, all The office actually lead to. And if you want even more evidence that a high-end signature offer. Could scale your business. There are some really brilliant examples of business owners who are already using this model. To generate multiple six and seven figures in their business. So you've got Marie foliar who only has her one offer, which is B skill. And I believe that she launches. That once a year. Denise Duffield-Thomas she's got her money bootcamp. Carrie green. She runs the female entrepreneur association membership club. Amy Porterfield. Jeff Walker, with his product launch formula. And there's a saying that Denise to Phil Thomas says about her business, which I think summarizes the power. Of having a high and the signature offer is that all paths lead to the money book bootcamp. So this is her referencing her business. So everything she creates leads to inviting people to that one author. We are talking about having just one offer. But the kind of caveat to that is of course you can have two offers. And with some of those people that have mentioned that have got kind of other offers, That sets. Underneath their kind of signature offer, but for today's. You know, for not confusing things and for you to be able to see. How you can use this strategy in your business. We're just going to focus on you having one signature offer because the, the kind of reality is is that once you've nailed this, you can quickly scale. This author, and you can create an, a natural next step for your clients as well. You've already worked through that first signature author. So. I want for you to think about your business as you, as you're working through this. I want you to think in particular about. You know, what are you currently known for in your field and how easy For your audience. To understand what it is that you do. And for you to also think about, you know, how much time do you spend flip-flopping around all the various different offers that you have. Because having a signature Or actually help you to scale your business really quickly. So let's just wind the clock back a little bit in this discussion and talk about why people. Often find that they don't have this type of offer in their business model. First of all, There's not very many experts out there explaining the power of having a signature offer in your business. It could also be that you're hesitant to implement this strategy because actually you've got so many ideas. How could you possibly get it down to one author? You may have a money belief that your clients will pay for high-end offers. And you might be of the mindset that actually you don't want to do. High-end offer. You actually just want to do a large group of that. And I get that. I really, really do. Let's talk about the four ways a high-end signature offer will help you to scale your businesses, smash your income goals. Number one, quite simply is your income. You will reach your income goals way faster when you have a high end offer. Rather than looking to recruit, let's say 20 plus people into a group program. To meet your income goal. You just need one or two or three new clients every single month. And that means that you don't have to invest your time and energy into big launches. And you are not having to invest into ads as well, because you can easily call in your one to three clients through your organic content and connections. The second, where a high end offer will help you scale your business is. The authority piece. It's going to elevate you to your audience. You will become known for your offer and the specific results you help your clients to achieve. And that means that all of your content that you're creating focuses on this area of expertise. Whether that is your podcast, your lead magnet. Social media channels, your blogs, your offers, everything you create takes them to that one offer. There's just no confusion. And there's a saying a confused mind, never buys. So again, maybe something you want to think about is like how confused your audience. Uh, about what you offer right now. If you've got multiple offers out there. And if you're going from one month, To another month with a different offer each month. It is your audience actually clear about what is that you do? I get in the sales The third, where a high-end offer will actually help you scale your business is the scalability. Once you've grown your audience and your authority, you can easily adapt your high-end offer into a group offer. So it can still be high-end, but instead of working, One-to-one or in small groups who are actually working with larger groups. Of clients on a proven author. And you're going to have so many testimonials, so many case studies and potential affiliates who will happily support you during future promotions. It's going to make, actually taking your group offer. Out into the world so much easier when you've completed this step in advance. The fourth, where a high-end signature offer will help you scale your business is the ease. When you have your signature offer, everything becomes easy. You and stumble your marketing messages. You understand who your audience is and where they are. You can create all of your content. As I said before, like your lead magnet, your calls to actions. Just pointing people towards that one offer. You can put together a really powerful sales funnel so you can start ultimate sales and leads. And you can really quickly scale your business and meet your income goals. And one of the other things to consider here is that when you are consistently marketing and Sally one offer, you're going to receive a ton of essential data. That's going to help you to identify. How you can become smarter and smarter actually calling in your ideal clients. And the difference is, is when you're flip-flopping between different offers, you're not being consistent and you're not getting a clear pattern of people's buying habits. Um, and your success rates. So this is all about becoming really strategic, also allowing your level of ease in your business and. If that's kind of, you know, if in your head you're like the business is not easy, Rachel. Again, I want you to think back that this might be just. A story that has been running in your head. That'd be for the whole time that you've been working, where you believe that. Generating more income means that you have to work harder and it's not true. All you have to do is work smarter. Just remember all of those people that I've just talked about, who have one main offer. The everything that they do is in their business is pointing to inviting. The right clients to the offer. So if you're listening to And you're like, oh, but Rachel, I've been in business for ages now. And I wish I'd known this before. It's not to lead. In fact, it might be the perfect time for you to kind of reassess where you are in your business. And to think about everything that you have available to your soulmate clients. And it could actually be the perfect time to figure out what you have, what you love to do. And what you can create to help your ideal clients, your soulmate clients, to achieve the results that they truly designed to have. So if you like. Okay. Actually having a high end. Signature off my business is going to be really fundamental to me, like scaling my business, really getting that kind of authority piece in place and working with people and getting some brilliant results and earning more money. I I'm creating something really, really special. That I'm going to release in the next few days, that's going to help you to stop I serve flipping hard. Um, and generate the same money in your business every single month. And instead when support you to create one offer. And take it out into the marketplace and get those one to two to three clients. That's going to help you to scale your business by an additional 3, 4, 5 care every single month. Now. At this point of recording the podcast, I have just three spaces. For people to come and work with me privately on this opportunity. Now one spot for this month has already been taken it before even launched it. And that is how easy it is to sell these. Opportunities. So if you want more information about the S if you're like, yes, this is the busy XR It's been missing from my business. I would love to hear from you. Just drop me an email. I leave the details in the show notes And come and have a conversation with me about how you can bring a high and signature offer into your business and actually start to smash your girls. In the meantime. I would love to hear your house from this episode and in particular, what's your good to do differently in your business. As a result of listening to this episode, drop me a comment below and let me know. I'm really, really interested. Um, and if you haven't already subscribed to the podcast of cat to subscribe, so you receive every new episode when it's released until next time. Keep growing your awesome business Bye for now